Case study
One argument, carried consistently from website to sales room.
Client
The Talent Group
Sector
Recruitment & talent solutions
Services
Brand positioning + website direction + sales presentation
The challenge
A recruitment business had a strong track record and a weak argument. In a category where everyone claims the same things, nothing distinguished the pitch.
The website said one thing, the sales deck said another, and the team improvised the difference in meetings.
Our thinking
Positioning is only real when it survives contact with a sales conversation. So we settled the argument first, then made the website and the deck two expressions of the same thing rather than two documents that happen to share a logo.
The presentation was built as a template the team owns, so consistency does not depend on us.
What we delivered
The result
The pitch is now consistent from first search to final meeting. The team presents the same argument in the same language, and the deck no longer needs rebuilding for every prospect.