Case study
An editorial identity and site built to attract the work they actually want.
Client
Rebel Base Collective
Sector
Creative studio
Services
Website strategy + digital storytelling
The challenge
A creative studio was being hired for the wrong work. The portfolio showed everything they had ever done, which made them look capable and generic at the same time.
They needed a site that filtered, not one that catalogued.
Our thinking
A creative studio’s website should be a demonstration, not a description. So the site was built as an editorial experience: fewer projects, larger, with the thinking visible and the work given room.
Deliberate omission was the strategy. Removing the work they no longer wanted was the fastest way to change the enquiries they received.
What we delivered
The result
The site now sets expectations before the first conversation. Enquiries arrive better qualified, and the studio spends less time explaining what kind of work it wants.